A call-to-action (CTA) is a clickable text, image or button on your website, landing page or email that prompts your audience to take the next step in their journey with your business.
A strong CTA can dramatically impact your marketing strategies and lead generation efforts. Learn how to create powerful CTAs that convert by following these tips: 1. Make Your CTA Stand Out.
1. Make Your Call-To-Action Sticky
You need a call-to-action that’s irresistible to your visitors. That’s why it’s important to understand how they think and what their goals are. A good CTA will make it difficult for them to ignore, which will increase conversion rates and improve user experience.
One of the most common mistakes people make when creating a CTA is making it too short. They often say “Read More” or just “More,” which isn’t very compelling to readers. Instead, try a more action-oriented phrase like “Test a Free Demo.” That will give them something concrete to do and will help them move closer to their goal.
It’s also a good idea to put your CTA at the top of the page, above the fold. This will ensure that all your visitors see it, even if they’re reading from their phones. Additionally, using a button rather than text will increase click-through rates since buttons are more visible to users than hyperlinked text is.
Another way to make your CTA stickier is by using a color that stands out on the page. That way, it’s easier to distinguish from the rest of the content and will be more likely to grab the attention of your visitors. For example, many websites use a red background for their CTAs to make them more prominent. This color makes them more visible to the eye and encourages visitors to click on them.
2. Make Your Call-To-Action Unique
Digital marketing is often a game of trial and error. Your call to action might look great on paper and sound perfect in a meeting, but that doesn’t necessarily mean it will work on your audience. That’s why it’s important to run A/B tests on your calls-to-action. You can create several different versions of the same CTA and then compare which one performs better.
A good call to action will encourage your prospects to take the next step in the customer journey. It could be as simple as asking them to shop a new collection or sign up for your email newsletter.
But you can also entice them with something unique and personalized. For example, Birchbox adds a personal touch to their “Sign up for free” call-to-action by using their customers’ names. It’s a great way to make people feel like they are getting something tailored to their needs, and it increases their conversion rates.
Adding some humor to your call-to-action is another great way to increase conversions and engagement. Yeti does this by urging their readers to “Shop the King Crab Orange” collection, which is both fun and effective. The call-to-action is eye-catching and clearly states what users will receive when they click the button, and it doesn’t ask them for too much information right away.
3. Make Your Call-To-Action Urgent
A fantastic call-to-action can inspire viewers to take the next step in your marketing campaign. It can encourage users to click on a link, leave a social media comment, visit an online store, make a purchase, etc.
CTAs can be short and simple, or they can be long and detailed. They should be clear and direct and must resonate with your audience.
People have a tendency to place higher value on things that are limited or will be gone than on those that are always available. This is why it is important to make your call-to-actions urgent. The best way to do this is by using phrases such as “Secure Your Spot” or “Don’t Miss Out.”
It is also a good idea to highlight your offer’s value. For example, in the OptinMonster call-to-action above, you can see that they emphasize the benefits of signing up with their service. This is a great way to create a sense of urgency and ensure that the user takes action right away.
You can also incorporate urgency in your call-to-actions by incorporating timers. This can be especially effective in email campaigns such as replenishment emails or upsells. For example, the ecommerce brand COS uses a timer on their CTA to urge customers to buy more when they are shopping in-store, increasing average order values.
4. Make Your Call-To-Action Relevant
A call to action (or CTA) is an essential part of any marketing campaign. It inspires people to make a purchase, subscribe to your email newsletter or take another desired action.
To make your call to action effective, it must be relevant to the visitor’s needs and emotions. It should also be framed in a way that addresses any objections. For example, the International Rescue Committee uses a “No thanks” button on their homepage that makes clear that clicking it will not donate money to the organization. This removes any doubts that users may have about their decision and helps them feel confident in their choice to click.
Using relevant words in your CTA can also help to create a sense of urgency and scarcity. This is a great tactic for B2B companies that sell SaaS software, as it can encourage prospects to start their free trial as soon as possible.
When writing your call to action, it’s important to make sure that it stands out on the page. You can do this by using a bright color and placing it in a location that’s easy to find. This will ensure that it gets clicked, even if users are just skimming the page. Finally, it’s always good to run A/B tests on your call to action to see which version performs better.