Solar power is a hot industry right now, and there are many ways to generate leads for your solar company. Some methods are more expensive than others, but the return on investment can be huge.
Purchasing sales-ready leads can be more cost-effective than investing in costly marketing campaigns or man-hours spent prospecting. This article will discuss different types of solar leads that you can buy, including residential and commercial solar leads.
Residential Solar Leads
Residential solar leads are homeowners that have expressed a high level of interest in solar energy solutions. They may have requested a quote or schedule a consultation with an installer, or they may be searching online for “solar installers near me.” This type of lead is incredibly relevant and should be considered when creating marketing strategies. However, generating these types of leads is often not a cost-effective or quick exercise for small solar companies. This is why this strategy is typically only utilized by large national solar companies, local or regional solar companies with nationwide installer networks, or dedicated lead generation and sales organizations.
The best way to generate residential solar leads is to canvass neighborhoods in your service area and talk with homeowners who are interested in making the switch to solar energy. This can be done in a variety of ways including using traditional direct mail methods, social media, telemarketing, and referrals. The best lead generation strategies will take into account your ideal customer profile (ICP), and ensure that you are talking to homeowners that have the right qualifications to become a client of your company.
Another option is to purchase solar leads from a reputable solar lead generation company that specializes in selling quality leads for the solar industry. This can be a more cost-effective and immediate way to grow your business. However, be sure you are only purchasing quality leads, and that the company you are working with is transparent about their processes and costs. The last thing you want to be doing is paying for a lead that was previously sold to multiple other solar installation businesses.
Commercial Solar Leads
As the solar industry continues to grow, generating quality leads has become one of the most important factors in your sales team’s ability to scale. Whether you’re looking to generate solar leads online or at home, a few best practices will help you grow your business and improve the overall quality of your lead generation efforts.
The first step is to understand your solar lead definition. A solar lead is a prospective customer that’s interested in solar energy and has provided their contact information. This could include someone who has filled out an online form on your website, or a call to action on your social media pages.
Another option is to generate solar leads through inbound marketing, which involves creating content that answers common questions and leveraging referrals to increase brand awareness. Inbound marketing is a great way to build trust and loyalty with potential customers, and it can also help you attract more qualified leads.
Finally, you can also generate solar leads through door-to-door canvassing. This is a highly effective strategy for increasing your solar sales, but it’s important to remember that you should only canvass homeowners who meet your ideal customer profile (ICP). The Sunbase door-to-door canvassing app is a great way to streamline this process and make it easier for sales reps to track prospect information.
Shared Real-Time Leads
Buying shared real-time leads gives you the opportunity to connect with customers on a pay-per-lead basis. These leads are sold to multiple buyers, allowing you to connect with more prospects and potentially increase your sales volume. These types of leads are best suited for buyers who have a strong brand and optimal sales processes that can support their conversion. Shared leads can often result in a number of sales conversations that are frustrating for the prospect. They may describe their need to one salesperson and then receive a call from another salesperson asking the same questions.
By contrast, real-time lead generation allows you to quickly connect with new prospects and nurture them with relevant information. This can help you increase your conversion rates and boost your business. Especially with local home service businesses, the ability to respond to a customer in real-time is like a competitive advantage. And it’s been proven that prospects who get a response within five minutes are 13x more likely to convert than those who wait 9 minutes or more.
Exclusive Real-Time Leads
Whether they are generated through digital marketing, word-of-mouth referrals or direct mail campaigns, solar leads must be high quality. They should be a potential customer that expresses a genuine interest in solar panels for their home or business and demonstrates their commitment to the environment. They should also be willing to communicate with a salesperson over the phone, by email or in person.
It is important for a solar salesperson to spend as much time as possible with qualified leads to convert them into customers. This requires a good lead generation system that filters out non-qualified leads and makes it easy for the salesperson to quickly identify and contact the best leads. It’s also a good idea to use a CRM system to track leads and keep tabs on their progress in the sales process.
If you’re interested in getting a steady flow of high-quality solar leads, it’s worth investing in a lead generation company that offers exclusive real-time leads. This will save you money and prevent you from competing with other solar companies for the same homeowners. In addition, a quality solar lead generation company should offer a high-quality service that provides their clients with detailed information about each prospect, including their roof type and energy usage. They should be able to provide this information in CSV format, which can easily be imported into CRM systems.