We’ve rounded up the latest SMS marketing statistics and facts and trends that you need to know. They show that despite the rise of new communication apps, text messaging is still one of the most effective digital channels for marketing.
Consumers prefer to receive shipping notifications, appointment/reservation reminders, special offers and promo codes via SMS. This makes it a great channel for e-commerce businesses.
- Millennials are more likely to respond to text messages than any other demographic
Millennials are a fast-paced generation that spends an average of almost an hour a day texting on their smartphones. This is a much larger amount of time than baby boomers.
According to recent studies, millennials and Gen Z’ers prefer texting over phone calls for everything from booking GP appointments to chatting with their friends. They also have a preference for text messages over voice mail because they’re more personal and less intrusive.
The fact that millennials are so open to SMS marketing shows that this is an effective way of reaching the right demographic for your business. It’s important to understand their communication preferences so that you can develop effective marketing strategies.
- Text messages are more effective than email marketing
SMS marketing is an incredibly effective way to stay connected with your contacts and customers. In fact, it’s a great alternative to email marketing for many businesses and organizations.
Text messages are easy to read and respond to, allowing your business to connect with your audience in a way that feels personal and authentic. They’re also a fantastic way to communicate with people who prefer to receive information via their mobile phone instead of an email account.
As a result, text messaging is an ideal communication method for quick sales or appointment reminders, and for sending out timely updates that need to be seen instantly. Plus, SMS marketing has higher engagement levels than email.
- Text messages are more effective than social media marketing
SMS marketing is one of the most effective ways to connect with your customers. It can help you build your brand, boost sales and increase brand awareness.
Text messages are a powerful way to reach your audience and deliver time-sensitive news about events, service reminders or feedback requests. It’s also a great way to communicate with customers on the go.
You can also use text message marketing to provide customer support, for example, when a user has a question or need for assistance. This can be a much simpler way to communicate than making a phone call, especially if you have a mobile workforce.
When launching an SMS marketing campaign, it’s important to remember that consumers are likely to feel flooded with texts at random times, so you may need to schedule them at convenient hours. If you do, make sure that they can opt out of receiving your texts at any time. This will keep them happy and prevent them from feeling like they’re stuck in a subscription.
- Text messages are more effective than direct mail
Text messaging is the most effective way to reach customers on their mobile phones. It’s also a great way to increase customer engagement with your brand and get feedback from them.
Unlike direct mail, SMS messages get delivered to recipients almost instantly. This is important because it gives your business a chance to engage with them right away.
It’s also possible to send targeted messages to specific customers depending on their open rates. This is an excellent way to segment your list and tailor your marketing to their interests.
You can use text marketing to send promotional offers, updates on your products and services, or appointment reminders. However, it’s important to make sure that your customers are opted in to receive these messages.
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